Protecting Yourself from Scams and Fraud UK

Common Scams UK — How to Spot and Avoid Fraud

Guide to recognising common scams in the UK. Phone scams, email phishing, investment fraud, and romance scams — how they work and how to protect yourself.

Start here: Scams and Fraud Hub.

Scams cost UK victims over £1 billion annually. Here’s how to protect yourself.

Most Common Scams

Overview

Scam TypeTypical Loss
Investment fraud£10,000-£100,000+
Romance scams£5,000-£50,000+
Bank impersonation£1,000-£10,000+
Purchase scams£100-£1,000
PhishingVaries widely

Phone Scams

How They Work

ScamApproach
Bank impersonation“Fraud on your account”
Police impersonation“Helping us catch criminals”
HMRC impersonation“Tax refund” or “arrest warrant”
Tech support“Your computer has a virus”

Warning Signs

Red FlagWhat It Means
Unexpected callYou didn’t initiate
Urgency“Act now or face arrest”
Request for PIN/passwordLegitimate banks never ask
Transfer to “safe account”Classic scam tactic
Caller ID looks genuineCan be spoofed

How to Protect Yourself

ActionWhy
Hang upNo legitimate caller will object
Call back on known numberFrom your card or statement
Use different phoneScammers can hold the line
Never share full PIN/passwordsBank will never ask
Don’t be pressuredTake time to think

Email and Text Scams (Phishing)

Common Phishing Attempts

Pretends to BeMessage Type
Banks“Suspicious activity detected”
HMRC“Tax refund waiting”
Delivery companies“Redelivery fee needed”
PayPal/Amazon“Payment problem”
Netflix/Apple“Subscription issue”

How to Spot Phishing

CheckWhat to Look For
Email addressOften wrong domain
Spelling/grammarOften poor
Generic greeting“Dear customer” not your name
LinksHover to see real destination
Urgency“Account suspended”
Request for infoReal companies don’t ask via email

What to Do

ActionDetails
Don’t click linksGo to website directly
Check senderEmail address not just name
Forward to reportSee reporting section
DeleteDon’t engage

Investment Scams

Types

ScamHow It Works
Crypto scamsFake platforms, impossible returns
Clone firmsImpersonate real FCA-registered firms
Boiler roomHigh-pressure share sales
Forex scamsFake trading platforms
Recovery roomPromise to recover previous losses

Warning Signs

Red FlagReality
Guaranteed returnsNo investment is guaranteed
Very high returnsToo good to be true
Urgency“Limited time offer”
Cold callFCA-authorised firms rarely cold call
OverseasUnregulated jurisdictions

How to Check

CheckWhere
FCA Registerfca.org.uk/register
Warning Listfca.org.uk/scamsmart
Companies HouseCompany registration
Clone firm checkContact company direct

Romance Scams

How They Work

StageWhat Happens
ContactMeet on dating site or social media
Build trustCommunicate for weeks/months
ExcusesCan’t meet in person
CrisisMedical emergency, stuck abroad
Money requestWire transfer, gift cards
RepeatMore requests follow

Warning Signs

Red FlagWhat It Means
Too perfectPhotos often stolen
Can’t video callNot who they claim
Quick declarations of loveManipulation
Always a reason not to meetThey’re not real
Financial problemsEvery story leads to money

Protection

ActionWhy
Reverse image searchCheck if photos are stolen
Video callVerify identity
Never send moneyNo matter the story
Tell someoneGet outside perspective
Meet safelyPublic place first

Purchase Scams

Where They Happen

PlatformScam Type
Facebook MarketplaceNon-existent goods
Fake websitesClone of real retailers
Social media adsToo-good prices
eBay/GumtreeNon-delivery, fakes

Red Flags

Warning SignWhat It Means
Price too lowProbably fake
Payment by bank transferNo protection
Pressure to pay fastDoesn’t want you to think
No reviewsUnverifiable seller
Generic websiteCopied from elsewhere

Safe Purchasing

ActionProtection
Pay by credit cardSection 75 protection
Use PayPal Goods & ServicesBuyer protection
Check reviewsTrustpilot, etc.
Verify websiteCorrect URL, padlock
Collect in personWhere possible

Doorstep Scams

Common Types

ScamApproach
Rogue traders“I noticed your roof needs repair”
Distraction burglary“Can I check your water?”
Fake charityCollecting “donations”
Council worker impersonationCheck ID

Protection

ActionWhy
Check ID carefullyVerify independently
Don’t pay on doorstepLegitimate traders invoice
Never let unexpected visitors inEven if they seem official
Use chain or cameraBefore opening fully
Say no to pressure“I need to think”

If You’ve Been Scammed

Immediate Actions

PriorityAction
1Contact bank immediately
2Stop any ongoing payments
3Change compromised passwords
4Report to Action Fraud
5Keep evidence

Reporting

OrganisationWhat to Report
Action FraudAll fraud (0300 123 2040)
BankUnauthorised transactions
FCAInvestment scams
[email protected]Phishing emails
7726Forward scam texts

Getting Money Back

TypeChances
Credit card fraudGood — Section 75
Debit card fraudReasonable — chargeback
Bank transfer (APP)Possible under CRM code
Cash/gift cardsVery unlikely

Summary: Scam Protection Checklist

Golden Rules

RuleWhy
If it’s too good to be true…It probably is
Take your timeScammers create urgency
Verify independentlyDon’t use details they provide
Never share PINs/passwordsLegitimate firms don’t ask
Trust your instinctsIf something feels wrong

If Contacted Unexpectedly

ActionDetails
Don’t engageHang up, delete
Call them backOn a known number
Check independentlyFCA register, company website
Talk to someoneGet another opinion

Regular Protection

ActionFrequency
Check bank statementsWeekly
Review credit reportMonthly
Update passwordsRegularly
Check for data breachesWhen notified

Key Contacts

ServiceContact
Action Fraud0300 123 2040
Bank fraud lineNumber on your card
FCA consumer helpline0800 111 6768
Citizens Advice0800 144 8848

Scammers are sophisticated, but most scams follow patterns. Take time to verify, never act under pressure, and report any suspicious approaches — even if you didn’t lose money.

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Sources

  1. Action Fraud
  2. FCA — Scams