Privacy Policy
Last updated: January 2025
PocketWise (“we”, “us”, or “our”) operates the website pocketwise.co.uk. This privacy policy explains how we collect, use, and protect your personal information when you visit our website.
Information We Collect
Automatically Collected Information
When you visit our website, we may automatically collect certain information, including:
- Usage data — pages visited, time spent on pages, referring URLs, and navigation patterns
- Device information — browser type, operating system, screen resolution, and device type
- IP address — which may indicate your general geographic location
Analytics
We use the following third-party analytics services to understand how visitors use our website:
- Google Analytics — to track page views, user journeys, and site performance. Google Analytics uses cookies to collect anonymised data. Google’s Privacy Policy
- Microsoft Clarity — to understand user behaviour through session recordings and heatmaps. Microsoft’s Privacy Statement
Advertising
We display advertisements through Google AdSense to help support the running of this free website. Google AdSense may use cookies to serve ads based on your prior visits to this or other websites. How Google uses data
Cookies
Cookies are small text files stored on your device. We use cookies for:
- Essential functionality — ensuring the website works correctly
- Analytics — understanding how visitors use our site
- Advertising — serving relevant advertisements
You can control cookies through your browser settings. Most browsers allow you to refuse or delete cookies. Note that disabling cookies may affect your experience on this website.
How We Use Your Information
We use the collected information to:
- Operate and maintain our website
- Analyse site usage and improve our content and tools
- Understand which pages and features are most useful
- Display relevant advertising
Data Sharing
We do not sell your personal data. We may share anonymised data with:
- Google — through Analytics and AdSense
- Microsoft — through Clarity
Your Rights (UK GDPR)
Under the UK General Data Protection Regulation, you have the right to:
- Access — request a copy of your personal data
- Rectification — request correction of inaccurate data
- Erasure — request deletion of your personal data
- Restriction — request that we limit how we use your data
- Objection — object to our processing of your data
- Data portability — request your data in a machine-readable format
To exercise any of these rights, please contact us at [email protected].
Data Security
We take reasonable measures to protect your information. However, no method of transmission over the internet is 100% secure.
Children’s Privacy
Our website is not intended for children under 16. We do not knowingly collect personal data from children.
Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Contact Us
If you have questions about this privacy policy, please contact us at:
Email: [email protected]