Pensions & Retirement

Wealthify vs Nutmeg vs Moneyfarm — Robo-Adviser Comparison

How Wealthify, Nutmeg, and Moneyfarm compare on fees, performance, minimum investment, and features. UK robo-adviser comparison for 2026.

Robo-advisers manage your investments automatically based on your risk level and goals. Here is how the three most popular UK platforms compare.

Quick Comparison

Feature Wealthify Nutmeg Moneyfarm
Management fee 0.60% 0.25%–0.75% 0.35%–0.75%
Fund costs ~0.16% ~0.17%–0.31% ~0.20%
Total annual cost (approx.) 0.76% 0.42%–1.06% 0.55%–0.95%
Minimum investment £1 £500 (ISA), £100/month £500
Account types ISA, GIA, Junior ISA, Pension ISA, GIA, Junior ISA, LISA, Pension ISA, GIA, Junior ISA, Pension
Risk levels 5 (1–5) 10 (1–10) 7 (1–7)
Ethical/ESG options Yes Yes Yes
Mobile app Yes Yes Yes
Human advice No Limited (paid) Yes (included for larger portfolios)
FSCS protected £85,000 £85,000 £85,000
FCA regulated Yes Yes Yes

Fees Breakdown

Management Fees

Platform Fee structure
Wealthify 0.60% flat fee on all portfolio sizes
Nutmeg Fixed Allocation: 0.25%, Fully Managed: 0.75%, Socially Responsible: 0.75%
Moneyfarm Tiered: 0.75% (under £10k), 0.60% (£10k–£50k), 0.50% (£50k–£100k), 0.35% (£100k+)

Total Cost on a £10,000 Portfolio

Platform Management fee Fund costs Total annual cost Cost in £
Wealthify 0.60% 0.16% 0.76% £76
Nutmeg (Fully Managed) 0.75% 0.21% 0.96% £96
Nutmeg (Fixed Allocation) 0.25% 0.17% 0.42% £42
Moneyfarm 0.75% 0.20% 0.95% £95

Total Cost on a £50,000 Portfolio

Platform Total annual cost Cost in £
Wealthify 0.76% £380
Nutmeg (Fully Managed) 0.96% £480
Nutmeg (Fixed Allocation) 0.42% £210
Moneyfarm 0.80% £400

Total Cost on a £100,000 Portfolio

Platform Total annual cost Cost in £
Wealthify 0.76% £760
Nutmeg (Fully Managed) 0.96% £960
Nutmeg (Fixed Allocation) 0.42% £420
Moneyfarm 0.55% £550

Key takeaway: Nutmeg Fixed Allocation is cheapest for passive management. Moneyfarm becomes more competitive for larger portfolios. Wealthify is a simple flat fee regardless of size.

Account Types

Account type Wealthify Nutmeg Moneyfarm
Stocks & Shares ISA Yes Yes Yes
General Investment Account Yes Yes Yes
Junior ISA Yes Yes Yes
Lifetime ISA No Yes No
Pension (SIPP) Yes Yes Yes
Cash ISA No No No

If you specifically want a Lifetime ISA, Nutmeg is the only option among these three.

Investment Approach

Feature Wealthify Nutmeg Moneyfarm
Investment style Passive ETFs and funds Mix of active and passive (Fully Managed) or passive only (Fixed) Passive ETFs
Risk levels 5 levels: Cautious to Adventurous 10 levels 7 levels
Rebalancing Automatic Automatic Automatic
ESG/Ethical option Yes (all 5 risk levels) Yes (Socially Responsible portfolios) Yes (ESG portfolios)
Underlying investments ETFs tracking global markets, bonds, property ETFs and index funds iShares and Vanguard ETFs

Getting Started

Feature Wealthify Nutmeg Moneyfarm
Minimum lump sum £1 £500 £500
Minimum monthly contribution £1 £100 None (but lump sum required first)
How to open Online or app Online or app Online or app
Risk questionnaire Yes Yes Yes (plus optional consultation)
Time to open Minutes Minutes Minutes (consultation optional)

Withdrawals and Transfers

Feature Wealthify Nutmeg Moneyfarm
Withdrawal time 3–5 business days 3–7 business days 2–5 business days
Withdrawal fees None None None
ISA transfer in Yes Yes Yes
ISA transfer out Yes Yes Yes
Pension transfer in Yes Yes Yes
Partial withdrawals Yes Yes Yes

Who Each Platform Suits Best

Platform Best for
Wealthify Beginners (£1 minimum), people who want simplicity, small regular savers
Nutmeg Investors wanting more portfolio control, anyone needing a LISA, larger portfolios wanting Fixed Allocation pricing
Moneyfarm Larger portfolios (£50k+) for better fees, anyone wanting access to human advice, ESG-focused investors

Robo-Advisers vs DIY Platforms

Feature Robo-adviser (e.g. Wealthify) DIY platform (e.g. Vanguard Investor)
You choose investments No — they choose for you Yes — you select funds
Management fee 0.35%–0.75% 0%–0.15%
Fund costs 0.16%–0.31% 0.06%–0.22%
Total cost 0.50%–0.96% 0.06%–0.37%
Rebalancing Automatic Manual
Knowledge required None Some — must understand funds and asset allocation
Time commitment Minutes per year Hours per year
Best for Beginners, busy people Confident investors who want to save on fees

If total cost is your primary concern and you are comfortable choosing your own index funds, a DIY platform like Vanguard Investor (0.15% platform fee) or InvestEngine (0% platform fee) will be cheaper.

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