Key takeaway: Nutmeg Fixed Allocation is cheapest for passive management. Moneyfarm becomes more competitive for larger portfolios. Wealthify is a simple flat fee regardless of size.
Account Types
Account type
Wealthify
Nutmeg
Moneyfarm
Stocks & Shares ISA
Yes
Yes
Yes
General Investment Account
Yes
Yes
Yes
Junior ISA
Yes
Yes
Yes
Lifetime ISA
No
Yes
No
Pension (SIPP)
Yes
Yes
Yes
Cash ISA
No
No
No
If you specifically want a Lifetime ISA, Nutmeg is the only option among these three.
Investment Approach
Feature
Wealthify
Nutmeg
Moneyfarm
Investment style
Passive ETFs and funds
Mix of active and passive (Fully Managed) or passive only (Fixed)
Passive ETFs
Risk levels
5 levels: Cautious to Adventurous
10 levels
7 levels
Rebalancing
Automatic
Automatic
Automatic
ESG/Ethical option
Yes (all 5 risk levels)
Yes (Socially Responsible portfolios)
Yes (ESG portfolios)
Underlying investments
ETFs tracking global markets, bonds, property
ETFs and index funds
iShares and Vanguard ETFs
Getting Started
Feature
Wealthify
Nutmeg
Moneyfarm
Minimum lump sum
£1
£500
£500
Minimum monthly contribution
£1
£100
None (but lump sum required first)
How to open
Online or app
Online or app
Online or app
Risk questionnaire
Yes
Yes
Yes (plus optional consultation)
Time to open
Minutes
Minutes
Minutes (consultation optional)
Withdrawals and Transfers
Feature
Wealthify
Nutmeg
Moneyfarm
Withdrawal time
3–5 business days
3–7 business days
2–5 business days
Withdrawal fees
None
None
None
ISA transfer in
Yes
Yes
Yes
ISA transfer out
Yes
Yes
Yes
Pension transfer in
Yes
Yes
Yes
Partial withdrawals
Yes
Yes
Yes
Who Each Platform Suits Best
Platform
Best for
Wealthify
Beginners (£1 minimum), people who want simplicity, small regular savers
Nutmeg
Investors wanting more portfolio control, anyone needing a LISA, larger portfolios wanting Fixed Allocation pricing
Moneyfarm
Larger portfolios (£50k+) for better fees, anyone wanting access to human advice, ESG-focused investors
Robo-Advisers vs DIY Platforms
Feature
Robo-adviser (e.g. Wealthify)
DIY platform (e.g. Vanguard Investor)
You choose investments
No — they choose for you
Yes — you select funds
Management fee
0.35%–0.75%
0%–0.15%
Fund costs
0.16%–0.31%
0.06%–0.22%
Total cost
0.50%–0.96%
0.06%–0.37%
Rebalancing
Automatic
Manual
Knowledge required
None
Some — must understand funds and asset allocation
Time commitment
Minutes per year
Hours per year
Best for
Beginners, busy people
Confident investors who want to save on fees
If total cost is your primary concern and you are comfortable choosing your own index funds, a DIY platform like Vanguard Investor (0.15% platform fee) or InvestEngine (0% platform fee) will be cheaper.